Case Study :: Scrappy Lass
LOGO DESIGN
Scrappy Lass is a digital scrapbooking elements company that was founded in 2009. They needed a logo that represents both the female target audience and the creativitity of the company products. Recognizing the growing popularity of digital scrapbooking with younger adults, a bright color scheme was chosen. The logo has a "stitched" look to reflect a hot trend in scrapbooking: the use of sewn elements within layouts. The logo is based on a sketch of a girl and through a series of design iterations, evolved into the final result displayed here.
After a successful logo design, Pure Abstraction is now in the design and implementation process for Scrappy Lass's e-commerce site.
For more information on our e-commerce solutions and logo design click here.
